If you’re a photographer paying for Pic-Time, you’ve probably had at least one moment of looking at your monthly statement and wondering where all your money is going. Pic-Time is a beautiful platform — there’s no denying that. But beautiful comes with a cost, and for many working photographers, that cost adds up to a lot more than expected by the end of the year. It may be time to replace Pic-Time. 

In this post, I’m going to walk you through why so many photographers are choosing to replace Pic-Time with PhotoEZ, how the costs actually compare, and exactly how to make the switch without losing access to your client galleries.

Whether you’re shooting weddings, portraits, or commercial work, you can save real money — and own your tools — with the right setup.
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The Real Cost of Pic-Time
Pic-Time is a SaaS (Software-as-a-Service) platform that hosts client galleries, processes print sales, and provides a polished proofing experience. It’s headquartered in Israel and has built a strong reputation among wedding and portrait photographers for its cinematic gallery design.

Pic-Time’s pricing depends on which tier you choose:
Basic plan is around $20 per month, billed annually
Pro plan is around $40 per month, billed annually
Premium plan is around $60 per month for high-volume photographers

That’s the advertised cost. But the real cost goes deeper. Pic-Time also takes a commission on print sales through their built-in store — typically around 10-15% on top of standard print lab fees. If you sell $5,000 in prints and digitals through Pic-Time in a year, that’s another $500-750 in commissions on top of your $480 annual subscription.

So a working photographer on the Basic plan, doing modest print sales, easily pays $1,000+ per year to use Pic-Time. Photographers on Pro or Premium plans, with higher sales volume, can be paying $1,500-2,500 per year just for client gallery software.

Over five years, that’s $5,000-12,500 of your earnings going to a software company.
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Why are photographers choosig to replace Pic-Time and go with PhotoEZ?

PhotoEZ is a WordPress plugin that gives you the same client gallery experience — watermarked proofing, client selections, secure final delivery, and online booking — but it lives on your own WordPress site instead of someone else’s servers. You buy it once and own it. There’s no monthly fee, no commission on sales, and no risk of your galleries disappearing if you ever decide to stop paying.

For photographers who already have a WordPress site (and most professional photographers do), the switch is a no-brainer financially. But the financial savings aren’t even the biggest reason most people make the switch.

The biggest reasons are these:
You stop renting your tools and start owning them. With Pic-Time, you’re paying for ongoing access. The day you stop paying, your galleries go offline. With PhotoEZ, the version you buy keeps working forever, even if you never download another update.

Your galleries live on your own domain. Instead of clients getting sent to yourstudio.pic-time.com, they go to yourstudio.com/galleries/the-jones-wedding. It’s seamless branding, and it builds your domain authority for SEO.
You keep 100% of your sales. Every dollar your client spends with you stays with you, minus only your standard payment processor fee (which Pic-Time charges anyway in addition to their commission).

Your client data is yours. Names, emails, selections, sales history — all of it lives in your own WordPress database, fully exportable.
You’re not subject to surprise pricing changes. SaaS platforms can (and do) raise prices whenever they want. With PhotoEZ, your one-time purchase is your one-time purchase.
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Real Cost Comparison: Pic-Time vs PhotoEZ Over 5 Years
Let’s run the numbers for a photographer on Pic-Time’s Pro plan with moderate print sales of $3,000 per year.
Pic-Time over 5 years:
Subscription: $40/mo × 60 months = $2,400
12% commission on $15,000 in sales = $1,800
Total cost: $4,200

PhotoEZ Pro over 5 years:
One-time purchase: a fraction of the subscription cost (varies by promotion)
Standard payment processor fees on $15,000 (which Pic-Time charges anyway)
Total additional cost beyond payment processing: just the one-time PhotoEZ Pro purchase. 

Even being conservative about what PhotoEZ Pro costs, the savings over five years are typically $3,000+ per photographer. Photographers with higher sales volumes save substantially more.
That’s not a small number. That’s a new lens. A new camera body. A vacation. A studio rental for a year.
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What PhotoEZ Replaces in Your Pic-Time Workflow

Let’s go feature by feature so you can see exactly what gets replaced.

Client Proof Galleries → PhotoEZ Lite or PhotoEZ Pro

Pic-Time’s core proofing experience is replaced by PhotoEZ’s gallery system. PhotoEZ supports unlimited galleries, automatic watermarking, secure token-based access, client photo selection, and email notifications when clients submit. The galleries are mobile-responsive and look great on every device.

Final Image Delivery → PhotoEZ Pro
Pic-Time’s high-resolution download feature is replaced by PhotoEZ’s secure ZIP delivery system. Clients receive a token-protected download link, ZIP files are generated on the fly to save server space, and you can configure expiration windows and download limits.

Print Sales → WooCommerce + PhotoEZ
This is where Pic-Time has traditionally had an advantage — its built-in print lab integrations. PhotoEZ takes a different approach. By using WooCommerce for the storefront, you can connect to any print lab that supports WooCommerce integrations (and most major labs do, including WHCC, Miller’s, ProDPI, and others). You keep 100% of your markup, with no platform commission.

Booking → PhotoEZ Booking Addon
If you use Pic-Time’s session booking features, PhotoEZ’s optional Booking Addon replaces them entirely. You get an embeddable booking form, deposit-or-pay-in-full checkout via WooCommerce, photographer availability management, real-time slot availability, automated SMS reminders via Twilio, and automatic gallery creation when a booking is confirmed.

Contracts → PhotoEZ Contracts Addon
If you use a separate platform like HoneyBook or Dubsado for contracts, the Contracts Addon brings contract signing into the same workflow. After a client books and pays, they’re automatically redirected to sign their contract. The signed copy is stored, emailed to both parties, and accessible via a permanent token-based link.

Mobile App → Mobile-Responsive Galleries
Pic-Time has a mobile app for clients. PhotoEZ doesn’t, but its galleries are fully responsive and work beautifully on mobile browsers. Most photographers find this is a non-issue — clients are perfectly happy viewing galleries in Safari or Chrome on their phone.
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How to Migrate from Pic-Time to PhotoEZ
Here’s the practical step-by-step migration process.

Step 1: Set Up WordPress (If You Don’t Already Have It)
If your photography business already runs on WordPress, skip this step. If not, you’ll need to set up a WordPress site.

Most photographers use a hosting provider like SiteGround, Bluehost, or WP Engine, with monthly hosting in the $10-30 range. WordPress itself is free.

Step 2: Install PhotoEZ Lite First
Before committing to Pro, download PhotoEZ Lite from WordPress.org for free. Install it on your WordPress site, create a test gallery, and walk through the entire client experience yourself.

Send a test gallery link to your own email and try it on your phone.

Step 3: Upgrade to PhotoEZ Pro When Ready
Once you’ve tested Lite and you’re confident, upgrade to PhotoEZ Pro to unlock final delivery, custom watermarks, WooCommerce integration, and the addons. The upgrade is a one-time payment.

Step 4: Configure Your Branding
In PhotoEZ Pro, upload your custom watermark, set your studio brand color, configure your SMTP email so emails send reliably, and set up your gallery expiration policy.

Step 5: Migrate Active Client Galleries
For client galleries that are still active on Pic-Time, you have a few options:
Option A — Let them naturally expire. If your active galleries are nearing the end of their delivery window anyway, just let them finish on Pic-Time and start all new galleries on PhotoEZ.
Option B — Recreate critical active galleries. If you have galleries with active client interaction, download the originals, create the same gallery on PhotoEZ, and email your clients the new link explaining the move.
Option C — Run both in parallel. Keep Pic-Time active for one final billing cycle while you transition all new galleries to PhotoEZ.

Step 6: Cancel Your Pic-Time Subscription
Once your last active Pic-Time gallery is delivered and your archive is downloaded, cancel your Pic-Time subscription. Make sure you’ve downloaded any galleries you want to keep — once your subscription ends, access goes away.

Step 7: Update Your Client Workflow
Update any contracts, email templates, or service descriptions that reference your old platform. Most clients won’t even notice the change, but anyone you communicate the new process to will appreciate the heads-up.
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Common Concerns About Switching
“I don’t know anything about WordPress.”
WordPress powers around 43% of all websites on the internet. There are countless tutorials, free courses, and developers who can help you set it up.

Most photographers find it dramatically easier than they expected. If you can use Pic-Time’s admin, you can use WordPress’s admin.
“What about my hosting? Won’t my galleries crash my site?”

A reasonable shared hosting plan ($10-15/month) handles photography websites just fine. PhotoEZ generates watermarked proofs efficiently and ZIP files are deleted after download to keep storage low.

If you have unusually high traffic, consider a managed hosting provider like WP Engine or Kinsta.
“What if PhotoEZ stops being supported?”
PhotoEZ is a one-time purchase, which means the version you own keeps working even if support ends.

Compare this to a SaaS platform where shutting down means everything goes away immediately. Plus, a free version (PhotoEZ Lite) is on the official WordPress.org plugin directory, which provides additional long-term stability.

“What about my Pic-Time gallery URLs that clients have?”
Galleries on Pic-Time use Pic-Time URLs, so old links won’t transfer. This is the biggest practical migration challenge — but it’s also why it’s worth doing the move during a quieter season, and why running both platforms in parallel for one cycle works well.
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Get Started Today
The best way to evaluate PhotoEZ is to try it for free.

Download PhotoEZ Lite from ejstech.net, install it on your WordPress site, and create a test gallery. See how the client experience compares to Pic-Time. If you like it, you can upgrade to Pro when you’re ready.

If you have questions about migrating from Pic-Time specifically, contact us at contact@ejstech.net — we’re happy to help walk you through the transition.
For full feature details and pricing, visit ejstech.net.
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The Bottom Line
Pic-Time is a beautiful product. But beautiful doesn’t have to mean expensive forever. PhotoEZ gives you a comparable client gallery experience without the monthly fee, the sales commission, or the vendor lock-in. For most working photographers, the math just makes sense.

Five years from now, would you rather have spent $4,000+ on Pic-Time subscriptions, or owned your own client gallery system? That’s really the only question that matters.